Hisense and United Group of Industries Partnership

Hisense LED TV Pakistan and United Group of Industries Forge Strategic Partnership in China

In a significant development for the consumer electronics industry, Hisense LED TV Pakistan and United Group of Industries recently announced a groundbreaking partnership during a high-profile meeting held in China on January 24, 2024. This strategic alliance promises to reshape the landscape of the Pakistani television market and bring cutting-edge technology to consumers.

The Meeting:

The meeting, which took place in the China, marked the formalization of the partnership between Hisense LED TV Pakistan and United Group of Industries. Top executives and key decision-makers from both companies were in attendance, underscoring the importance and commitment each party attaches to this collaboration.

Key Highlights of the Partnership:

  • Technological Advancements: The collaboration between Hisense LED TV Pakistan and United Group of Industries is poised to introduce the latest technological advancements in television manufacturing to the Pakistani market. This includes innovations in display technology, smart features, and energy efficiency.

  • Diversification of Product Portfolio: With this partnership, consumers can expect a broader range of LED TVs catering to various preferences and needs. Whether it’s large-screen, smart TVs or more budget-friendly options, the collaboration aims to offer a diverse product portfolio that meets the demands of a wide customer base.

  • Local Manufacturing: The partnership emphasizes the importance of local manufacturing, contributing to the ‘Made in Pakistan’ initiative. This move is not only expected to boost the local economy but also create job opportunities, showcasing a commitment to sustainable business practices.

  • Customer-Centric Approach: Both companies expressed a shared commitment to a customer-centric approach. The collaboration aims to enhance customer satisfaction by providing top-notch after-sales service, warranty programs, and customer support.
  • Market Expansion: Hisense LED TV Pakistan, backed by the expertise of United Group of Industries, is set to expand its market presence in Pakistan. This includes an increased retail presence, stronger distribution channels, and a focus on marketing strategies to reach a wider audience.
  • Research and Development Initiatives: The partnership includes plans for joint research and development initiatives. This will facilitate the creation of innovative and tailored products specifically designed for the Pakistani market.
  • Digital Integration: With the increasing demand for smart home solutions, the collaboration aims to integrate digital technologies into their products, providing consumers with a seamless and connected entertainment experience.


The partnership between Hisense LED TV Pakistan and United Group of Industries signifies a significant leap forward for the Pakistani consumer electronics industry. The collaboration’s focus on technological advancements, local manufacturing, and customer satisfaction underscores a commitment to not only meet current market demands but also anticipate and address future trends. As consumers eagerly await the unveiling of the first products resulting from this partnership, it is clear that the future of television in Pakistan is set to be brighter, smarter, and more technologically advanced than ever before.

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